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	<title>Guerrilla Marketing &#187; guerilla marketing</title>
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		<title>Effective Tactics in Guerrilla Marketing</title>
		<link>http://www.informationguerrilla.org/2010/03/effective-tactics-in-guerrilla-marketing-features/</link>
		<comments>http://www.informationguerrilla.org/2010/03/effective-tactics-in-guerrilla-marketing-features/#comments</comments>
		<pubDate>Fri, 05 Mar 2010 09:30:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Guerilla Marketing Campaigns]]></category>
		<category><![CDATA[guerilla marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[marketing campaign]]></category>

		<guid isPermaLink="false">http://www.informationguerrilla.org/?p=1457</guid>
		<description><![CDATA[Some of the most important tactics that are used in guerilla marketing programs are taking the internet marketing scenario by storm. With very little investment one can really pave way for effective guerilla marketing programs. This will indeed bring some incredible business in downtime economy as well. The parallel economy bolstered by the internet will [...]]]></description>
			<content:encoded><![CDATA[<p>Some of the most important tactics that are used in guerilla marketing programs are taking the internet marketing scenario by storm. With very little investment one can really pave way for effective guerilla marketing programs. This will indeed bring some incredible business in downtime economy as well. The parallel economy bolstered by the internet will experience thriving points even through crunch times when there are effective marketing strategies used in this medium. The internet marketing medium is one of the most important tactics through which one can increase maximum exposure to the world with very little spending or compared to actually marketing campaigns that take place in real, these come with almost very little spending.</p>
<p>There are different ways through which one can advertise the website. Public service takes a whole new wave of direction by creating web portals and marketing portals that make for websites to be well known all over the world. With costing reduced on campaigns the goal is now on to bring quality clients to your website. There are many ways to bring effective marketing through the world. Some of the best ones are the highly recommended banner marketing.</p>
<p>With some ideas with graphic designing and banner making, banner marketing becomes one of the most incredible ways to bring for web site marketing alliance for everyone. This is a public service process that brings the whole world together and when the banner is placed in strategic places, they bring collaborations of whole new kinds. It is a free way of advertising that bring for the center of banner marketing to be one of the simplest ways to bring services.</p>
<p>There are also free banner placement solutions that help the growth of spontaneous or Guerrilla marketing campaigns. But premium banners do cost at certain but there are again ways to cover up the cost with the high end of exposure and placement of services that you might be receiving through them. These dual kinds of banner marketing services can be both used effectively enough to bring the best of situations.</p>
<p>Some of the best ways to learn the tactics of Guerrilla marketing techniques is to learn from the experts. There are proper entrepreneurial ways to advance and approach you guerilla marketing techniques. There are many bibles out there with the proper marketing techniques and there are always advanced marketing techniques that can be utilized for the best of purposes to make spontaneous guerilla marketing fun and effective.</p>
<p>Knowing the best of the marketing techniques and approaches can bring about solid marketing weapons to be used worldwide with success and applied principles. There are proper Guerrilla marketing techniques that work with all forms of business as well as bring greater profit scales. There are powerful marketing techniques out there that help to bring proper order and approach to bring about breakthrough processes in the new waves of marketing processes. Getting proper sales talk through an effective and great sales page is one of the greatest tools to bring in the greatest circulation of business and your marketing.</p>
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		<title>7 Guerilla Marketing Disasters</title>
		<link>http://www.informationguerrilla.org/2010/03/7-guerilla-marketing-disasters/</link>
		<comments>http://www.informationguerrilla.org/2010/03/7-guerilla-marketing-disasters/#comments</comments>
		<pubDate>Thu, 04 Mar 2010 16:36:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Guerilla Marketing Campaigns]]></category>
		<category><![CDATA[Guerilla Marketing Disasters]]></category>
		<category><![CDATA[guerilla marketing]]></category>
		<category><![CDATA[Marketing Disasters]]></category>

		<guid isPermaLink="false">http://www.informationguerrilla.org/?p=1445</guid>
		<description><![CDATA[Fifty years ago, a company would launch a product through print advertising, the occasional radio advertisement, and if big enough, maybe even a TV advertisement. Everything was pre-planned, orchestrated, and offered some form of security. There were always going to be viewers, readers, and listeners to target, and even if a campaign &#8216;failed&#8217;, there would [...]]]></description>
			<content:encoded><![CDATA[<p>Fifty years ago, a company would launch a product through print advertising, the occasional radio advertisement, and if big enough, maybe even a TV advertisement. Everything was pre-planned, orchestrated, and offered some form of security. There were <em>always</em> going to be viewers, readers, and listeners to target, and even if a campaign &#8216;failed&#8217;, there would still be at least <em>some</em> return on the investment.</p>
<p>Nowadays, things are remarkably different. Print, radio, and TV advertising are growing less effective with every day, and more businesses are competing for mainstream advertising space. What was once an on-off sales machine has been reduced to a playground available only for major brands, Fortune 500 corporations, and cash-flow positive companies.</p>
<p>But for the ambitious upstart, that doesn&#8217;t matter. Today&#8217;s smartest companies are embracing a new type of marketing: guerilla marketing. From subtle public advertising to long-term guerilla branding campaigns, even a low-budget guerilla marketing campaign can be a major success. Of course, not <em>all</em> guerilla marketing campaigns are successful. These seven guerilla marketing disasters illustrate just what can happen when a potentially brilliant guerilla marketing campaign <em>doesn&#8217;t</em> go to plan. <strong> </strong></p>
<p><strong>1. </strong><strong>American Apparel&#8217;s $5 Million Screwup</strong></p>
<p style="text-align: center;"><strong><img class="aligncenter" title="American Apparel's 2008 unlicensed marketing campaign could have been a publicity stunt, but it certainly wasn't successful." src="http://frillr.com/files/images/Woody%20Allen.jpg" alt="" width="400" height="300" /><br />
</strong></p>
<ol></ol>
<p>American Apparel are well-known for their edgy advertising and sexually charged billboards. However, in 2008 the company decided to take a different approach to their mass marketing, running a completely non-sexual billboard that featured an image of Woody Allen surrounded by Hebrew symbols.</p>
<p>In a completely unsurprising move, Woody Allen objected to the unlicensed use of his image. After a bizarre courtroom scandal including nonsensical defenses, unusual accounts of Allen&#8217;s 1970s sex life, and a days-long summary of his adopted daughter&#8217;s personal life, American Apparel decided to settle for $5 million. <strong> </strong></p>
<p><strong>2. </strong><strong>Hell Pizza&#8217;s Hitler Advertising Campaign</strong></p>
<p style="text-align: center;"><strong><img class="aligncenter" title="Hell Pizza's nazi-themed campaign proved there was such a thing as bad publicity." src="http://www.instablogsimages.com/images/2007/08/25/hell-pizza-hitler-ad_25.jpg" alt="" width="350" height="551" /><br />
</strong></p>
<ol></ol>
<p>There&#8217;s an old saying, that there&#8217;s <em>“no such thing as bad publicity”. </em>Hell Pizza, a New Zealand pizza chain might have recently learned the hard way that there <em>is</em> such thing as bad publicity. After releasing a billboard featuring none other than Adolf Hitler, the pizza chain sat back, watched the news, and waited for the publicity to roll in.</p>
<p>Of course, the publicity <em>did</em> roll in, but likely not what the chain store was expecting. Rather than offended motorists, the company caught the attention of the human rights and advertising standards commissions. The billboard was packed up, moved to a new location, and quickly dismantled after the rapid wave of negative publicity. <strong> </strong></p>
<p><strong>3. </strong><strong>The Boston Bomb Scare</strong></p>
<p style="text-align: center;"><strong><img class="aligncenter" title="Planning a public guerilla marketing campaign? Try to make sure your marketing materials don't look like explosives." src="http://cache.boston.com/bonzai-fba/Third_Party_Photo/2007/01/31/1170282492_9493.jpg" alt="" width="400" height="300" /><br />
</strong></p>
<ol></ol>
<p>The Aqua Teen Hunger Force film was up against some incredible box office odds. Based on a late-night cult TV show, the film had little chance of succeeding without some <em>serious</em> guerilla marketing efforts. The show&#8217;s marketers met and decided on a strategy – they&#8217;d fill US cities with small computer motherboards of the same design as one of the show&#8217;s characters.</p>
<p>Unfortunately, the public generally isn&#8217;t great at telling the difference between a motherboard and a bomb. The scattered motherboards attracted attention, namely than of the Boston Explosives Police. After mass media hysteria, a sizable fine, and some serious legal issues, the film was released to a lukewarm box office audience. <strong></strong></p>
<p><strong>4. </strong><strong>Golden Palace&#8217;s 2004 Olympic Hijack</strong></p>
<p style="text-align: center;"><strong><img class="aligncenter" title="As Golden Palace now knows, the Olympics aren't the right place for guerilla marketing." src="http://blogquebecois.com/tutu.jpg" alt="" width="300" height="450" /><br />
</strong></p>
<ol></ol>
<p><em>Sponsored streaking</em> isn&#8217;t a particularly rare occurrence at major sporting events. High profile games and matches give exhibitionists their moment in the spotlight, and ultra-risky brands are often willing to capitalize on the same exposure.</p>
<p><em> </em></p>
<p>However, there&#8217;s one event that you <em>don&#8217;t </em>mess with. The Olympic Games are serious business, and even the slightest interruption can end up ruining an athletes one-off shot at success. Online casino Golden Palace made the mistake of sponsoring streakers for the 2004 Olympics – a move that earned them universal criticism and some seriously negative brand attention. <strong></strong></p>
<p><strong>5. </strong><strong>I Hope They Serve Beer In Hell&#8217;s Advertising Failure</strong></p>
<p style="text-align: center;"><strong><img class="aligncenter" title="Offensive marketing campaigns always run the risk of backlash, abuse, and sometimes even legal action." src="http://la.curbed.com/uploads/2009.09.rapex.jpg" alt="" width="400" height="300" /><br />
</strong></p>
<ol></ol>
<p>Tucker Max&#8217;s 2009 movie <em>I Hope They Serve Beer in Hell </em>was fighting the odds right from the start. With a thin budget, a complete lack of Hollywood stars, and a turbulent filming schedule, box office success would have been a true miracle. However, the film&#8217;s failure was cemented after a series of bizarre advertising efforts, most notably the films highly misogynistic marketing campaign.</p>
<p>Designed to stir up discussion, the film posters went <em>well</em> beyond just starting conversation. After a series of feminist-lead protests, the Chicago CTA bus system decided to remove all of the film&#8217;s promotional advertising. From New York to Los Angeles, the remaining film posters suffered vandalization, destruction, and a variety of mocking slogans. <strong></strong></p>
<p><strong>6. </strong><strong>All I Don&#8217;t Want for Christmas is a PSP</strong></p>
<p style="text-align: center;"><strong><img class="aligncenter" title="Sony's guerilla PSP marketing campaign was such a failure the company issued a public apology." src="http://www.blogcdn.com/playstation.joystiq.com/media/2006/12/2funkyfresh.jpg" alt="" width="400" height="300" /><br />
</strong></p>
<ol></ol>
<p>If there&#8217;s one thing internet users hate, it&#8217;s astroturfing. When big brands and major companies pose as individual consumers, it&#8217;s <em>very</em> rare for anything positive to happen. Frauds are quickly found out, and just as quickly exposed and publicly shamed.</p>
<p>Facing hot competition from the Nintendo DS, Sony decided that their marketing strategy needed a new edge. A guerilla-style promotional website called “All I Want For Christmas is a PSP” was launched, complete with <em>“fan written”</em> PSP testimonials and information. Of course, online gamers quickly saw through the site&#8217;s unconvincing copy, ran a WHOIS check, and realized it was registered to Sony.</p>
<p>While Sony eventually pulled the website, their reputation amongst serious online gamers was permanently tarnished. Ask any hardcore gamer about the PSP and you&#8217;ll likely hear about this major guerilla marketing disaster before any of the console&#8217;s gaming merits. <strong></strong></p>
<p><strong>7. </strong><strong>The Coke “Zero” Movement</strong></p>
<p style="text-align: center;"><strong><img class="aligncenter" title="Coke's &quot;Zero Movement&quot; marketing campaign is a case study in how not to market a new product." src="http://www.thezeromovement.org/coke-vandalism.jpg" alt="" width="400" height="300" /><br />
</strong></p>
<ol></ol>
<p>Leading up the launch of Coke Zero, a rebranded version of Diet Coke for men that&#8217;s essentially identical to its predecessor, Coke launched a blog called <em>The Zero Movement.</em> Now this is no big deal – brands use blogs to their advantage all the time, and some smart corporate marketers have built whole new products on the power of a single blog.</p>
<p>What separates Coke from every other branded blog is that <em>The Zero Movement</em> was presented as something that was unbiased and unassociated with Coke. Visitors quickly realized that Coke had simple purchased the domain name, created a fake archive of posts, and launched the website as a marketing tool. After mass revolt from social bookmarking communities and popular online forums, Coke changed <em>The Zero Movement</em> into a completely blog-free promotional website.</p>
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		<title>Applying the Guerrilla Marketing Techniques to Different Business Options</title>
		<link>http://www.informationguerrilla.org/2010/03/applying-the-guerrilla-marketing-techniques-to-different-business-options/</link>
		<comments>http://www.informationguerrilla.org/2010/03/applying-the-guerrilla-marketing-techniques-to-different-business-options/#comments</comments>
		<pubDate>Thu, 04 Mar 2010 09:17:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Guerilla Marketing Campaigns]]></category>
		<category><![CDATA[guerilla marketing]]></category>
		<category><![CDATA[marketing campaign]]></category>
		<category><![CDATA[Marketing Online]]></category>

		<guid isPermaLink="false">http://www.informationguerrilla.org/?p=1455</guid>
		<description><![CDATA[Guerrilla marketing systems can be used to bring better marketing and business principles going over through business whether it is small or big. The simple reasons work with minimizing investment while increasing profits to the full. So all types of business practices get help through these principles. These marketing techniques work on simple success principles [...]]]></description>
			<content:encoded><![CDATA[<p>Guerrilla marketing systems can be used to bring better marketing and business principles going over through business whether it is small or big. The simple reasons work with minimizing investment while increasing profits to the full. So all types of business practices get help through these principles. These marketing techniques work on simple success principles as well as these spontaneous processes.</p>
<p>There is a great way of marketing brands which have gone far beyond their expectations. Writing the best possible sales copy page is one of the most important points of Guerrilla marketing. Having your sales page proofread and devoid of typos is one of the greatest help that one can ensure with this marketing type. There are many books sold and programs offered worldwide that take one by the steps in creating spontaneous as well as very structured business choices.</p>
<p>This comprise of simplicity, common sense as well as the record proving one’s marketing qualities to be expressed through the actions and services of the product. One of the proven highlights on the path for Guerrilla marketing is working with marketing insights that work in structured campaigns but which are conducted from season to season in ways that adhere to capturing the mind of the client.</p>
<p>There are marketing tactics that work with fail safe processes that make for great responses in the best possible ways. Structured Guerrilla marketing programs offer valuable information that is there to upscale any business venture. Today MBA programs are offering great marketing branding knowledge and Guerrilla marketing strategy studying along with their other programs. Internet marketing and programming have become so popular and inculcated this Guerrilla marketing program to bring one of the breakthrough marketing strategies experienced in history.</p>
<p>Internet marketing, when supported by Guerrilla marketing tactics, brings some of the best of easy-to-implement marketing tactics that can be used as cheap resources to bring incredible results. The internet creates some of the greatest avenues for greater and cheap marketing resources that happen to bring some of the very best solutions in terms of high end marketing techniques that yield maximum results within a very short time. Millions of companies all across the globe are now using these proven strategies to yield high scale profits and circulations for them.</p>
<p>Any business owner can make tons of marketing costs in order to tap into the high order to thrilling marketing technique and set up that is expected from the strategies put in order for Guerrilla marketing. Cutting one’s advertising budgeting and bringing revenues through social media are also some of the best ways to bring congealing results that yield high rates for the business. The power of social media is one of the greatest kinds to be used in these marketing tactics bringing true value and powerful venture into the heart of the business.</p>
<p>Harnessing the use of the popular Magic Triangle theory and the Abundance Principle are important aspects to the whole, wide way of unleashing the new plan for the business that thrives even in a conventionally lower scaling business. Since your business would not be working on dead-end everyday principles, prepare to make way for some tremendously big results.</p>
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		<title>Guerilla Marketing</title>
		<link>http://www.informationguerrilla.org/2008/11/41/</link>
		<comments>http://www.informationguerrilla.org/2008/11/41/#comments</comments>
		<pubDate>Fri, 07 Nov 2008 14:00:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Guerilla Marketing Campaigns]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[guerilla marketing]]></category>
		<category><![CDATA[marketing campaign]]></category>

		<guid isPermaLink="false">http://www.informationguerrilla.org/?p=41</guid>
		<description><![CDATA[
Guerilla marketing campaigns work best in urban environments and these can be on the ground, in the streets and in the air. These need to have a truly amazing variety of clever approaches whether they are clearly extravagant or subtle – which is rarely the case! The surprise is that some of the most impressive [...]]]></description>
			<content:encoded><![CDATA[<p><!--StartFragment--></p>
<p class="MsoNormal"><span lang="EN-US">Guerilla <a href="http://www.marketingnews.co.uk/2008/11/hillary-clinton-raises-profile-of-mobile-marketing-firm/">marketing campaigns</a> work best in urban environments and these can be on the ground, in the streets and in the air. These need to have a truly amazing variety of clever approaches whether they are clearly extravagant or subtle – which is rarely the case! The surprise is that some of the most impressive forms of guerilla marketing are cheap and easy.<br />
</span></p>
<p class="MsoNormal"><span lang="EN-US">Some of the most extravagant and and provocative pieces of guerilla marketing and put up in the air so that they are a main focus and have maximum visibility, some of the campaigns host commercials which play up visual vertigo and parody issues of scale.</span></p>
<p class="MsoNormal"><span lang="EN-US">A poor taste example of guerilla marketing would be using a poor taste innuendo or a simplistic pun, any of these can be used to catch the attention of passers by and people from a distance with their extravagent ideas. </span></p>
<p><!--EndFragment--></p>
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