Once you’ve done the research, you now want to market your company and its wares. How will you target your customers, and how much money are you going to spend doing so.
Depending on your business these are some of the main ways to market yourself.
- Word of mouth. Happy customers are happy to recommend you, and it’s free.
- Mail shots. Quite expensive on paper and postage, and consider three per cent successful sales a bonus. However, it does work, so long as you’ve carefully thought who to send the blurb to.
- Your own website. This is now very cheap and easy to do and gives you a presence on the internet, and it’s one more weapon in your marketing armoury.
- Press releases: A well-written press release can get free coverage in newspapers, TV and radio and can tell millions of potential customers about your product or service.
- Free give-aways. Either as samples, or competition prizes. Again this gets you mentioned and noticed.
- Be a media expert in your field. Local radio stations and papers are hungry to fill their airtime and pages. If you have an expertise, offer yourself as a pundit to the local media.
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